Materials

Modal is made from a beech tree during a closed-loop production process. Beech needs a lot less water to cultivate compared to other organic fabrics like cotton. Modal is soft, lightweight, breathable, durable, flexible and has high moisture absorption which makes it perfect for more delicate garments and underwear.

Organic cotton is better than normal cotton because it is much more sustainable. It uses no chemicals, fertilisers or pesticides to produce, protecting local habitats and the farmers which grow it. It also uses less water, preserves soil quality, and limits soil erosion.

Lyocell is one of the most sustainable fibres because it's harvested from certified wood sources and is fully compostable and biodegradable. In production, Lyocell requires less energy and water than conventional cotton and a lot less dye. Lyocell/Tencel is made from eucalyptus wood pulp trees and it's made from a closed-loop production process. It’s light and versatile, it’s very breathable and less susceptible to odorous bacteria than cotton.

Cupro is a ‘regenerated cellulose’ fabric made from cotton waste, so it is technically a recycled textile. It is made using the teeny tiny silky cotton fibres, known as linter, that stick out of the cottonseed and are too small to spin. Since cupro is plant-based—unlike silk which comes from silkworms—it is vegan and cruelty-free. It is biodegradable because it's made entirely of plant-based materials & it can decompose completely in soil within 4 months (at 35 degrees & 80% humidity). 

Cupro (often referred to as 'vegan silk') is better than traditional silk because it's more affordable, durable, and cruelty-free. It's well-known for its high comfort, soft feel, and luxurious look like silk.

EcoVero™ is often called 'responsible viscose'. It is made using sustainable wood pulp from controlled sources: FSC (Forest Stewardship Council) or PEFC (Program for Endorsement of Forest Certification Schemes) certified in Europe. Production of EcoVero causes 50 percent less emissions and takes up half as much energy and water in addition to its pulp bleaching being 100% chlorine-free. Supply chain transparency is maximised, from the farming of raw materials, through production, to distribution. EcoVero is also fully biodegradable and compostable.

In terms of its fiber qualities, EcoVero resembles other premium rayons & silks: Fine, soft, breathable, very comfortable, good at wicking away moisture, and relatively quick drying. In terms of care, it can be washed, dried, and ironed just like other rayon fabrics

Recycled polyester (sometimes called rPet), uses mainly plastic bottles, packaging or textile waste as its raw material; it relies on post-consumer plastic. It is a great way to divert plastic from our landfills. The production of recycled polyester requires far fewer resources than that of new fibers and generates fewer CO2 emissions; its production requires 59 percent less energy compared to virgin polyester.

Moreover, when compared to virgin polyester, recycled polyester offers almost the same properties, albeit with significant environmental gains. It is durable, lightweight, crease-resistant, colourfast, quick-drying, stain resistant, eco-friendly, and economical.

Organic wool is a natural, biodegradable and durable fibre that comes from farms that put animal welfare and the environment first. It is a renewable raw material, has temperature-regulating and self-cleaning properties, is breathable and antistatic. It does not absorb odors, so you rarely have to wash your wool garments.

Organic sheep are reared, fed, sheltered and transported to strict organic standards, which prioritise their welfare and well-being. Cruel practices are prohibited and animal stress is minimised. Organic farmers take a preventative approach to disease, so animals are not routinely treated with antibiotics, wormers or pesticides. Organic animals are reared on organic feed and grazed on organic land, and are free to pursue their natural behaviour with plenty of space outside and a truly free range life.

Recycled wool is significantly better for the environment than virgin wool.  Apart from diverting used wool garments from landfills, it saves a considerable amount of water, reduces land use for sheep grazing and avoids the use of chemicals for dyeing. Recycled wool contributes to a reduction of air and soil pollution. As wool is a naturally durable fibre, wool garments can stay in circulation for a relatively long period of time, and this reduces their environmental footprint. Research shows that woollen products have the potential for several ‘lifetimes’, lasting 20-30 years and often longer.

Recycled wool is less 'precious' then virgin wool; having been through a rigorous recycling process, it is more durable and will require less care and maintenance.